I disagree.
While I don't care at all about the game itself (it sucks... it's the worst All Star game in sports, save perhaps hockey), and never watch it, for me it's about the accolades for the players. I vote for players, I argue about who and who shouldn't be there; I'm interested in it from that perspective. Throughout, and at the end of, a player's career, Pro Bowl selections are one of many ways to measure a player's impact on the game and the league.