Marquee Value
This dimension of a player's value is at the core og and ongoing debate that can be summarized by the question "Do we identify with the
player or the
laundry?" As long as we concede that there is some relationship between fans and individual players, in addition to fans' attachments to their favorite teams, we are implicitly acknowledging players' marquee value. Some players contribute to their team beyond their on field performance in ways that don't necessarily translate into wins in the standings. These popular, likeable players have fan appeal and are one reason fans come to the ballpark or tune in their televisions.
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Marquee value is the point where the baseball department and the marketing department intersect. Players with marquee value contribute not only to their team's win total, but also to the value of the team as a brand.
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