I think that this was just an honest mistake.
Archeologists aren't necessarily hard drinkers or child neglecters.
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The "5% alcohol" line is pretty hard to notice if you're just giving it a cursory glance. I think that the father didn't know about it was...extremely naive, but nothing compared to what followed afterwards.
Zero percent alcohol in the kid's blood...and if dad WAS trying to get him drunk, he could have tried much, much harder than a "5% alcohol" drink.
This just reinforces what the Cleveland commentators say whenever the Tigers, Pistons or Michigan U are in the area.
"Michigan still sucks!"
Retired Dynasties I'm Proud of
To Rule in Kansas City Part I and Part II (Kansas City Royals 1969-73, Hall of Fame)
Cardinal Sins (St. Louis Cardinals 1976-78) and it's sequel:
Diverting Destiny (Montreal Expos 1994)
Script for my Requiem (New Orleans Blues (fictional) 1954)
To me, it seems like most glass-bottled drinks come in basically the same type of bottle.
When I was a younger, part of the reason I loved IBC root beer was because it looked like it was in a beer bottle. Of course, I was also the kid who loved candy cigarettes which only slightly looked like a cigarette, a Virginia Super Slim at that.
I agree about the whole thing being mind-blowing, but I would be foolish to think that there aren't things out there that 99% of the population knows that I don't.
Below are links to a picture of some Mike's Hard Lemonade and another linking to Jones Soda.
http://www.flickr.com/photos/kt/60371196/
http://adage.com/images/bin/image/photo/mikes021207.jpg