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The difference between Sport Mogul and the other two companies you mentioned (Microsoft and Warner) is revenue, Sport Mogul can not afford to spend countless hours continuing to support a product which is not making them money when they are such a small business, although perhaps taking down the football mogul webpage would eb a good idea.......and not calling it an amazing simulation of a football season........
Since we are talking about ethics, you cannot say Company A should act this way and Company B should act that way.
Now, you can say Company A SHOULD act this way, but cannot afford to (thus they are wrong, but may have a good reason for being wrong).
But you cannot say they are right b/c they cannot afford to act in the "right" way.
Once again, I'll put a disclaimer on my message as not being negative, but just chatting about the human behavior we watched occur over this situation.