2011 Chicago White Sox: Playing for keeps and a city.
Sox owner to fans, "We're all in"
Glendale, AZ - It's a particularly warm and dry day in the middle of March, hundreds of miles away from where the 2011 version of the Chicago White Sox will play home games. The Camelback Ranch is where things like the competitions of third base, the fifth outfielder and who will break camp with the big club while Jake Peavy recovers from his latest set back will be decided. Today, however, there is a different buzz around the complex. Today, Owner and Chairman of the Board, Jerry Reinsdorf is at the Ranch catching an early glimpse at what his team record 140 million dollar payroll looks like.
"Ultimately after last season's failure to overtake the Twins, we had to take a hard and long look at this team as currently constructed. We were close to pushing the button and trading our assets, attempting a rebuild. Kenny (Williams, White Sox GM) was in my ear trying to convince me to spend more and add to the club. I guess this is on him. We have made a profit the last three years, so we can afford to invest some of that into this year's club. Kenny is convinced we just needed to add a couple pieces and bring back (Paul) Konerko and A.J. (Pierzynski). I've long believed that when we win, the fans will show up and support us. We hope that is right, because this year, we're all in. We can afford to lose money this year, but we can't lose money two years in a row.
"It's going to be an exciting summer for Chicago fans. Our Bulls are in first place, We've brought in Adam Dunn and Jake Peavy looks to be mostly healthy. I would put our five starters against any team's in the league. That's how strongly we feel about our positioning.", Reinsdorf said.
When asked about the team's chances to out draw the Chicago Cubs in attendance in the near future, the Chairman didn't pull any punches. "When you look at both situations as a sports fan, as a baseball fan. Do you want to invest your entertainment dollars on a team that admittedly is cutting payroll and putting an inferior product on the field? Or do you want to spend those same dollars on a team that is going out there and doing everything it can to compete this season? Maybe Wrigley Field will crumble and then we can lead the league in attendance."
After spending over 120 million dollars this off-season on Free Agents and contract extentions, it is understandable that there is a feeling of urgency surrounding the White Sox. The South Siders look poised to bring a Central Division title back to the city for the first time in 3 years. If they fail again this year, or get off a slow start, we can expect to see a few changes. Only time will tell the story of the 2011 Chicago White Sox. For now, the sun is shining and hope springs eternal.